May 7th, 2013 (New York, New York) - The first expression of youthful rebellion through personal style almost always begins with the hair, at any period in time. But the raw, spiky, wildly cut, do-it-yourself hair associated with “punk” style played an especially integral part in defining the movement’s style as it emerged in the 1970’s, which is also when world renowned hairstylist and Redken Creative Consultant Guido was just starting his career. Coming to age in the era of punk in London in the 1970’s, Guido says it was a very important influence for him; and like many of today’s great fashion designers, he’s since referenced the visual message of anarchy, chaos, and disregard that is everything punk in some way in almost every step of his career.
Last night’s 2013 Costume Institute Benefit at The Metropolitan Museum of Art celebrated the exhibition, PUNK: Chaos to Couture, which opens this Thursday. Drawing from the way punk has always inspired him, Guido conceptualized the hairstyles for the 50 living and breathing punks (25 male and 25 female models) who lined the Met’s grand staircase as guests entered the gala. The 50 individual hairstyles he created truly completed each look, setting up the theme of the unforgettable event with a distinctly punk presentation.
“Playing with punk's classic codes--the streetwise swagger, the gritty glamour--Guido has created a tribe of 50 outrageous rebels who feel modern, authentic, and most importantly, cool,” said Sarah Brown, Beauty Director of Vogue Magazine.
In addition to his work for the Gala, Guido created an essential part of the looks in the Met’s upcoming PUNK: Chaos to Couture exhibition, deconstructing 1,500 wigs to create exaggerated, mask-like versions of punk reality for each of the 110 styles on display. Guido strove to bring these looks to life at last night’s gala, using the opportunity to create a real-life interpretation of the wildly punk headpieces he created for the exhibition.
Guido’s Gala styles were thus an embodiment of the exhibition’s message, serving as proof of punk’s enduring longevity: “The look on the models at the Gala tonight is 100% punk, but not overly retrospective nor a pastiche of punk. It’s a more modern interpretation. I wanted to show how the energy and feeling of punk begins to develop, and so this is how I envision a young girl might start expressing her rebellious side, with a punk haircut she did herself,” Guido said.
The 25 female models all wore wigs colored platinum blonde, red, or black that Guido then hand-cut and styled to each model, creating 25 one-of-a-kind looks in true punk fashion. He created a spiky, cone-shaped look using Redken rough paste 12 working material and generous amounts of Redken’s new high-hold control addict 28 high control hairspray. Next up, two different short, ragged, and rebellious ear-length bobs with short bangs: the first was all about huge, horizontal volume and created with hot sets 22 thermal setting mist and control addict 28 hairspray, while the second was less about volume and all about tough texture, styled with plenty of with Redken powder grip 03 mattifying hair powder. The fourth choppy, roughed-up, DIY-style look Guido created with Redken rewind 06 pliable styling paste and forceful 23 super strength finishing spray.
Redken professional color was used to color the wigs the models sported: new Redken Flash Lift bleach was used to create the platinum blonde wig, the bright red was created with a double process – first new Redken Flash Lift Bleach and then Redken Shades EQ in shade 06AA, and the inky black was created with Redken Shades EQ in shade 01B.
The 25 male looks were created using the models’ natural hair, most of whom had Mohawk-ready hair, and those who did not sported chunky punk-perfect styles which Guido created with rough paste 12. The Mohawks were created using control addict 28, sprayed on layer by layer and focused on the tips, resulting in those razor-sharp finishes.
“Punk was everywhere when I was in my teens and it’s always been a source of inspiration for me. So when I was asked to style the Gala and create the headpieces for the exhibition, it was an era, and a style, that I already felt close to. I’ve always put a little punk in my work… whether it’s an energy, a feeling, or an actual element of the look.”
-Guido, Redken Creative Consultant
About PUNK: Chaos to Couture:
The spring 2013 exhibition organized by The Costume Institute at The Metropolitan Museum of Art will be PUNK: Chaos to Couture. The exhibition, on view from May 9 through August 14, examines punk’s impact on high fashion from the movement’s birth in the 1970s through its continuing influence today. All mannequin head treatments and masks were designed by Redken Creative Consultant Guido, who also created treatments for Alexander McQueen: Savage Beauty and last year’s Schiaparelli and Prada: Impossible Conversations.
About Redken:
For 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals. Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion world. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, science and inspiration, Redken provides salon professionals and consumers the ultimate professional edge.
To locate a Redken salon please log on to redken.com. Follow on twitter at @redken5thave.
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